Abhinav Rana
About Candidate
I am a motivated and results-driven professional with a strong background in marketing and sales. With a Master’s degree in Marketing and Operations and a Bachelor’s degree in Business Administration, I have developed a solid foundation in business strategy, market research, and customer relationship management. I have a proven track record of successfully managing social media marketing campaigns and driving business growth through effective brand promotion. I am skilled in identifying and leveraging opportunities to enhance sales and customer engagement. With excellent communication and interpersonal skills, I am able to build strong relationships with clients and collaborate effectively with cross-functional teams. I am seeking a challenging role in marketing and sales where I can utilize my skills and contribute to the success of the organization.
Skills
Market research and analysis
Social media marketing
Sales and business development
Customer relationship management
Data-driven decision-making
Content marketing
Team collaboration
Excellent communication skills
Licenses and certifications
Introduction to Cryptocurrency course – Corporate Finance Institute
The Complete Digital Marketing course – Udemy
Awards and achievements
National Finalist of ‘Breakthrough’ – Case Competition organized by E-cell of IIM Vishakhapatnam 2022
Winner of ECONOX, Business Economics Quiz Competition Organized by JIMS Delhi, 2018
Education
Work & Experience
Onboarded 5 new clients and managed social media marketing campaigns of total 8 clients including 3 existing ones by providing customized network of influencers to promote their products on respective social media platforms Assisted in creating a framework for selecting influencers for the clients to facilitate easy decision-making and save time Assisted in creating influencer marketing campaign performance Reports. Conducted Client Research to respond to RFXs Recommended to widen scope from targeting niche brands to other brands for enhancing sales across the nation, which led to acquiring of 2 new established clients in the power and consumer goods industry
Focused on improving market share of Eggoz Nutrition by ensuring visibility, market coverage and availability of SKUs in Delhi Visited 436 stores to gather data and qualified leads into Hot, Warm and Cold segment, to take data driven decisions Generated a list of potential retailers and small modern traders in South-West Market of Delhi to collect and utilize essential data Gathered feedback from existing retailers in Eggoz Nutrition ecosystem and found challenges faced by the company in downstream supply chain, which later led change in the process and increase the weighted distribution of products
Responsible for providing samples and enhancing sales for OK Play India Ltd. to retail stores in Rohini and Pitampura, Delhi Collaborated with sales representatives to understand how the products are pitched to potential clients Added 5 new retailers in toys segment by sales promotions and improving order fulfillment cycle as per feedback