Aditi Jaiswal

1) Co-own MT channel business planning and implementing visibility and business drive for brands like All out & Baygon (Pest Control as a category).2) Measuring the effectiveness of MT visibility and plugging those learning in number building for the next quarter.3) Crafting  Sales promoter & merchandiser training modules.4) Studying and analyzing Internal and External Sales data (Neilson data) for tracking the category size and competitions.5) Assisting Brand Manager for New Product launch, Media and Business planning.Lead creative design with the Global & local agencies for ATL & BTL assets.6) Work closely with shopper activation and planning with Brand Manager to develop POSM which could be cluster breaking and engaging at consumer front for MT & TT.7) Implement rigorous tracking and controlling for Promotional Budget.

1) Plan, Develop and implement strategic marketing plans with Brand Manger for Costa Coffee PAN India.2) Handle Campaign launch, New Product launches, Brand Content & occasion driven campaigns (both offline & online) for brand3)Implement Radio campaign, Cinema Branding. LSM, Google listing and Social Media content for the brand.4)Responsible for Customer Loyalty program and SMS campaign to drive new customer acquisition and repeat customers.5)Onboarding on various business aggregators - Swiggy, Zomato, Eazydiner and Dineout.6) Lead all the creative adapts & adopts with the Global & Local agencies.7) Driving Influencer activity & events like Master class,Pour your heart, Book readings, Musical evenings etc.

1. Expose to shadow sales call with Assistant Sales Manager.2. Helped in driving business through Corporate sales and MICE channel.3.Worked closely with Marketing and PR head to leverage our F&B outlets.4.Learned about the Sales funnel and how targets are distributed across all channels.5.Developed an understanding of how Online travel agencies work as a revenue generators for Hotel Industry.