Akshay Dhingra
About Candidate
Experienced with a demonstrated history of working in the insurance industry. Strong support professional with a Post Graduate Diploma in Management focused in Business Administration and Management with specialization in Marketing from Institute of Management Technology, Ghaziabad.
Education
Work & Experience
Key Responsibilities: Brand Campaigns - TVC production, Radio Spots, New Product Launches ATL/BTL customer acquisition campaigns Channel Support for 20,000 partner branches across 10 Partner Banks along with Agency channel Responsibly managing end-to-end sales campaigns & collaterals w.r.t regulatory guidelines Working closely with Research Agencies on various studies GTM strategy for new products/markets Key Assignments/Initiatives: Conceptualization and execution of various ATL/BTL campaigns Sales promotion contests and periodic campaigns for bigger Channel mindshare Working closely with Agencies to position new products in market Designing of Marketing and Sales Collaterals Maintaining Account of Brand/Research/Channel expenses Leveraging Consumer insights to design campaigns Managing end to end execution of research projects pertaining to customers and audits of sales channels
Key Responsibilities: Maintenance of databases in timely and accurate manner Maintenance of accounts Managed staff of 25 people Key Assignments/Initiatives: Created and maintained website of institution Managed social media pages of institute
Max Bupa Baby Project: Marketing and Execution Plan of a campaign in pipeline.