Anmol Kalra
About Candidate
A result-oriented professional offering over 2.8 years of experience in conceiving & implementing ideas on all aspects of Marketing Communication, Brand Management, Digital Marketing, Media Management, Consumer Research & Marketing Strategy Excellence in augmenting brand & product visibility through marketing communication plan, driving brand-positioning research, leading ATL/ BTL and driving the use of marketing tools in conjunction with CRM Strategically executed ATL activities like TVC Shoots, Digital Films, Product Shoots, KV & Still shoots and also successfully planned and organized BTL Activities like Online & Offline Events, On Ground Activation, Retail Activation & Product Launches Collaborated with the vendors & marketing agencies and worked on effective negotiation, procurement & closures Planning & managing sponsorships & brand campaigns and working on ICC & BCCI Rights Management (Sports Marketing) & Celebrity and KOL Management (Influencer Marketing) Leverages key consumer insights & market intelligence to drive marketing strategies in competitive markets Excellent collaboration skills; collaborated with Creative, Media, Digital, Event Management & Market Research Agencies to maximize efficiency into industry-leading marketing & communications campaigns Key Skills Marketing KOL Management/ Communication Strategic Alliances ATL/BTL Campaign Brand & Marketing Strategy Management Vendor Commercial Management Operations Liaison & Competitor Negotiation Analysis Soft Skills Soft Skills Location Preference: Delhi/NCR & Gurgaon [email protected]
Education
Work & Experience
Key Result Areas: Working in close coordination with the marketing agencies for planning and implementing product & brand campaigns Executing Negotiation, Procurement, Contract & Vendor Management Managing BTL (Events & On Ground Activation) & ATL Activities (TVC, Production, Films & Advertising Campaigns) Implementing Brand Visual Identity Guidelines; Planning strategic partnership & co-branding for products/brand
Key Result Areas: Gained knowledge of basic concepts of brand management Understood insights of in-shop & out-shop branding Executed Branding Audit by visiting diff erent states for branding check and deployment of branding elements Performed branding competitor analysis for Vivo Mobiles & prepared branding benchmark presentations Worked on Retail & Offline Brand Management Live Projects Project Title: Career 360 Digital Marketing Live Project Project Description: The project aimed at encouraging college students to review their college through Facebook paid advertisement. In this project, #reviewyourcollege was used to generate college reviews. This was in top 20 marketers in India. Project Title: Vittiya Saksharta Abhiyan (Ministry of HRD Department) Project Description: The objective of the project was to persuade payers to use digital cashless system at the time of demonetization. Also, generated awareness on digital transaction methods among the lower class through various trainings. Academic Projects Project Title: Brand Track Project Client: Nokia Mobiles Project Title: Strategic Analysis Project Client: Vivo Mobile Private Ltd. Project Title: Sales Shadow Project Client: Vivo Mobile Pvt. Ltd. Project Title: Online Cab Booking Project using Advance Java