Anurag Phogat

Roles & Responsibilities Business Development Analyse business potential, conceptualize & execute strategies to drive sales , increase turnover and achieve desired targets Monitor competitor activities and devise effective counter measures Identify new markets and tap profitable business opportunities, analyse trading area and finalize spec for new projects Conduct field visits and trading area surveys; identify potential sites; conduct interviews and enrol dealers / distributors / TCA franchisees   Retail Management Manage & guide retail operation to enable achievement of pre-set sales targets Monitor & troubleshoot retail networks to ensure smooth product movements and ready availability of stocks at all times Statutory license and coordination with all departments for smooth functioning    Operations Assess potential and appoint Franchisees for Dealer Owned Dealer Operated outlets Liaise with Govt. Depts. for necessary sanctions and approvals, Statutory Licenses Supervising the construction of the outlet as per company norms Conducting audits to ensure adherence to SOPs, Quality & Safety parameters Liquidation of open points pertained to operations for all outlets within the deadline Marketing intelligence data of Competitor in pursuance of better business opportunities for Business in assigned area   Marketing & Strategic planning Implement marketing initiatives including planning merchandising mix according to seasons, launching of new products with effective planning Launching of annual & monthly trade scheme & managing the channel for new product launch Organizing participation in exhibitions, road shows, in-shop promotions to enhance product visibility

Roles & Responsibilities   : Managing Distribution business for Personal Health sector (Domestic/ Small Appliances & Personal Care along with New Businesses i.e. Coffee/ Air/ Pain Relief) Responsible for Primary & Secondary Business targets for General Trade Trade Engagement, Retail Expansion & ensuring a High Active Retailer base across territory Managing Wholesale presence with aggressive coverage plan while ensuring pricing control Forecasting SKU- wise sales within accuracy norms on a rolling basis for three months Instrumental in initiating & successfully executing Channel alignment & expansion strategy while achieving aggressive incremental growth Y-o-Y Implemented Self Target tracking mechanism in Sales team with a focus on Range Selling   Marketing & Strategic planning Implement marketing initiatives including planning merchandising mix according to seasons, launching of new products with effective planning Launching of annual & monthly trade scheme & managing the channel for new product launch Organizing participation in exhibitions, road shows, in-shop promotions to enhance product visibility   Customer Interaction   Establish a good working relationship with distributors & meet retailers on daily basis to ensure maximum shelf space for Philips Products Interacting with customers for feedback related to product experience and feature enhancement as per customer requirements Kick –Off meetings for any new product requirements from the customers Preparing any follow-on action recommendations