Anushka Khurana

Role encompassed in facilitating an online and offline visual journey for the retail brand Westside, while maintaining a single visual language throughout. Westside is a fast fashion brand, with new collections launching every month. Online - E-commerce design, synchronised with the in-store visual communications. Was a part of the design inception of the website Westside.com in December 2019. Responsible for updating the banner designs every week, in lines with the social media schedule. - Social Media grid planning, designing creatives for Instagram and mailers. Offline - In-store visual planning to create a journey for the customer, while narrating the story of the product. - Communication of price points and product stories through eye-catching signages  - Design refresh with every season based on trend study  - Digital communication of the stories of the latest fashion through in-store screens - Creating new visual identity in the run of improving the brand aesthetics Corporate Requirement  - Creatives for internal communication - Book design for the very first brand book for Westside and its subsidiary, Utsa - Publication of the Annual Board Report presented among the Tata Board of Directors